Dan Bajek
Sales Professional | Entrepreneur
Please take a look at my business websites and linkedin profile ->
Welcome to my personal website!
I bring over 20 years of success in sales and marketing, with a strong track record in both enterprise software and medical device industries. As the majority owner of Reef Medical and Modelcars.com, operating under Reef Enterprise, I’ve built and scaled businesses from the ground up—driving revenue, expanding markets, and delivering consistent results.
I’m now exploring new opportunities in sales where I can apply my entrepreneurial drive, strategic mindset, and deep industry expertise to help companies accelerate growth, especially in tech and healthcare sectors.
Thank you for visiting—I look forward to connecting and exploring how I can add value to your team.
Career Highlights
2020-PRESENT
REEF ENTERPRISES
BUSINESS OWNER | HEAD SALES GUY
Over the past five years, Reef Enterprises has generated more than $5 million in revenue and reached a stage where I can confidently transition out of day-to-day operations. This venture represents the fulfillment of a lifelong ambition to build and lead a successful business from the ground up.
Reef Enterprise encompasses two distinct divisions—Reef Medical and Modelcars.com—both of which have played pivotal roles in my personal and professional development. Through this journey, I’ve gained invaluable insights into operations, leadership, and market dynamics across both the medical device and e-commerce sectors.
With Reef Enterprises is on solid footing, I am now focused on the next chapter of my career. I remain deeply committed to continuous learning, creating value, and taking on new challenges that align with my experience and passion for growth.
2013-2020
SENIOR ACCOUNT EXECUTIVE
DATASTAX | REDIS | IMPERVA| SOFTWAREONE
After a successful run in the medical device space, I made a strategic transition back into enterprise software—beginning with a role at SoftwareOne, a leading Value-Added Reseller (VAR), to reestablish industry relationships and deepen my understanding of the evolving software landscape. This move served as a launchpad for a highly productive tenure with high-growth innovators like Imperva, Redis, and Datastax.
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Datastax: Closed $800K in under 12 months, including major wins with Ticketmaster and Activision Blizzard.
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Redis: Delivered 25 new logo customers within a 24-month span, driving consistent territory expansion.
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Imperva: Earned Top Deal Maker Award (2015) for a $2M enterprise sale, contributing to rapid territory growth.
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SoftwareOne: Achieved 102% of plan for FY 2014, generating $3M in revenue through strategic software licensing deals.
2007-2013
NATIONAL ACCOUNT MANAGER
TIDI PRODUCTS (Timely Medical Innovations)
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Consistently delivered results, achieving an $18M annual sales plan with an average growth rate exceeding 15% over five years.
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President’s Club honoree for six consecutive years (2007–2013), recognized for top-tier performance.
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Scaled Timely Medical Innovations from $4M to $9M in annual revenue, directly contributing to its $20M acquisition by TIDI Products in 2010.
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Earned expanded strategic responsibilities in 2013, increasing annual revenue accountability by over $10M.
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Negotiated and secured a private label agreement with Cardinal Health, generating $200K in revenue in the first year and leading to an additional $8M annual private label opportunity.
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Signed over 30 new distribution agreements, driving $1.6M in incremental revenue growth.
EDUCATION
1992-1997
Bachelor of Arts, History
Technical Certifications/Acumen
University of Iowa
Dean's List
Training/Certifications
Microsoft Certified Systems Engineer | Microsoft Certified Professional
Siebel Certified Solution Consultant | Salesforce.com Administrator
Google AI Essentials
Sales Trainings
Sales Methodologies
SPIN | Solution Selling | Kappa East | Miller Heiman |
Question Based Selling | Precise Selling
Notable Accomplishments
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Largest Web Firewall Sale of 2015 at Imperva. Top Deal Maker Award.
2. 100%+ of quota, 2007 - 2018.
3. Built Imperva and Redis territories from ground up adding 50+ net new clients
4. Grew Timely Medical Business by $4M leading to $20M sale of business to TIDI.
5. Established two succesful business generating over $5M in revenue in last five years.
6. Proven adaptibility, selling in enterprise software and medical markets.
SKILLS
ENTERPRISE SALES
STRATEGIC ACCOUNT MANAGEMENT
DEAL STRUCTURING
SALES MANAGEMENT
TERRITORY DEVELOPMENT
DISTRIBUTION SALES
SALES STRATEGY
ENTREPRENEURSHIP
Principles
CURIOUSITY AND LEARNING
I’ve built my career by consistently choosing the road less traveled—intentionally seeking out opportunities that challenge me and push me beyond my comfort zone. One of the most valuable pieces of advice I received early on was: “You need to get comfortable being uncomfortable.” That mindset has shaped a diverse and rewarding journey across software, consulting, enterprise sales, and entrepreneurship. With each step, I’ve honed my adaptability, expanded my perspective, and proven my ability to excel in unfamiliar and fast-changing environments.
DISCIPLINE THRU ACTION
I’m a strong believer in taking action—even when the path isn’t fully clear. Progress comes not from waiting to have all the answers, but from doing the work and learning along the way. This bias toward action is the antidote to analysis paralysis, which is so often driven by fear and uncertainty. Momentum creates clarity, and discipline in moving forward is what ultimately leads to success.
SENSE OF HUMOR
I take my career seriously and take great pride in helping customers solve complex problems. But what keeps me going is not taking myself too seriously. Over the years, I’ve learned that everything—both the wins and the challenges—are temporary. Maintaining a sense of humor, especially in high-stakes environments, not only keeps things in perspective but also contributes to stronger teams, better outcomes, and a healthier culture overall.